In 2016, Tommy Hilfiger launched a line of adaptive clothing for kids, the first mainstream brand to do so. And today, that line includes options for men, women, and children. “We began to research the market and recognized this product was missing,” a representative from Tommy Hilfiger explained to Healthline. “This wasn’t a market that was underserved. It was never served by mainstream fashion brands at all.”
“Our patients have an adult-onset, muscle-wasting disease that first affects their feet, then their fingers, hands and upper body — in that order,” Welsh told Healthline. “Because it’s genetic and many of them don’t see it coming, they tend to care about fashion more than, say, patients who have had a similar condition since birth. Not finding cool/sexy/easy-to-wear clothes is one of the biggest complaints I get.”
For Welsh’s patients, mainstream clothes can present a host of issues.
They have problems pulling up zippers, buttoning blouses, and wearing tightly fitted clothes.
They often have to wear a size up, and many prefer straight or boot-cut (cuffed) pants so that they can grab onto the cuffs to pull their legs up into a car.
Long sleeves are a challenge, as they can restrict hand movements. And elastic waists are typically better for movement. But, as Welsh explains, “Many of our patients are vital, productive, attractive people with a lot to offer. It’s sad and unnecessary for them to have to relax their choices in clothing when they’ve already yielded the loss of so many other options in life.”
She looked over Tommy Hilfiger’s offerings herself, and reached out to some of her patients to find out what they think.
“I’m impressed. The patients like the magnetic buttons,” she said. “Though some of them would not be able to reach up to their shoulders to snap the magnetic buttons on the shift dresses.”
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